Archive for January, 2009
Internet marketing in Hull my home town.
As an eBay consultant and internet marketing expert I have helped a number of businesses in my home town of Hull, U.K. England make it big on eBay or get more traffic to there websites.
A lot of businesses though even today (2009) don’t have websites or even worse they have spent a fortune getting websites built that are nothing more than good looking online postcards. They get no traffic and rarely make sales on there sites.
So this little post is for all small businesses in hull, Yorkshire my hometown who are struggling with the recession.
The first thing you MUST do is start building a mailing list. We have a saying online
“The money is in the list” this has never been more true, building an ongoing relationship with your clients should be your number one goal.
Gathering the name and email address of every potential client who walks into your business should be your number one goal.
Then all you need to do is get your internet marketing advisor to put all the contact details into an auto responder so that you can contact them anytime you want with special offers and discounts, freebies etc.
The power of this is huge, if your having a quiet week all you have to do to get a flood of clients is send a special offer to your ever-growing mailing list and you’ll have the phone ringing in no time and what was a quiet time can become a busy time very quickly.
I have a whole list of ways to make money from email marketing and I could go on forever but the most basic point for now you must take action on is, “start building a mailing list” make this your thing to do in 2009.
Doing this alone could save your business at a time when a lot of businesses are struggling and going under. Ok let’s leave it there for today.
In the next part of internet marketing for small businesses we will look at geographical S.E.O.
A hairdresser or restaurant owner who dominates Google or msn in Hull for the keywords Italian restaurant hull or best hairdresser in hull etc can write there own ticket when it comes to making money and I can show you how to do it very quickly.
For Now though just get started building a mailing list and don’t forget if you need a bit of help or advice and live in hull, east Yorkshire England give me a call, I offer free internet marketing consultations to small businesses.
You can call me (Gary) on 07891326279 or visit www.hullbusinesstips.info for more information on how to use the internet to build your business in hull.
Part two (Geographical S.E.O.) coming soon
Everyone has a dream of making it big on the internet or starting an offline business but
People trying to make it online fail because they never finish and market a product properly, they are constantly buying product after product and never finishing any project and actually selling there own products online.
Does that sound familiar?
Offline business fail or stand still because the owner doesn’t market there business using a combination of offline and online marketing strategies.
Businesses like restaurants and hairdressers have large amounts of customers coming to there businesses every week and yet most don’t even have auto responders on there websites so that they can build mailing lists of very targeted customers.
Every small to medium business that isn’t actively building a mailing list is literally throwing thousands of pounds per year away.
The ability to be able to contact your customers every week gives you a huge advantage over your competitors who just open there doors and wait to see what happens.
Succeeding in business takes determination, drive and an undying belief that the big break is around the corner. A combination of offline and online marketing strategies can see you through the dark times of this recession.
In the next post we will cover more marketing strategies that will help you succeed online
Best